Young Alum of the Month: Landi McFarland

Name: 
Landi McFarland
Title and Company: 
Marketing & Herd Improvement Manager at Hoover Angus Farm
Hometown: 
Ellston, IA
Major and Graduation Date: 
Ag Studies, May 2006
Major Job/Position Responsibilities: 

My job requires a little bit of everything, from scooping manure to negotiating international cattle sales. The latter of these, I have orchestrated sales of both bull semen and live animals across our borders. I manage our annual production sale, one of Iowa.s largest single-source production sales. This includes developing a 60+ page sale catalog as well as advertisements and content for www.hooverangus.com.

I am in charge of all planned matings and breeding of nearly 500 females annually. Our herd utilizes embryo transfer and artificial insemination technologies. Herd sire selection and acquisition is a critical component to our unique breeding program. This requires travel across the country for the best genetics.

What you like most about your job/position: 

First and foremost, I am proud to be a 6th generation farmer in southern Iowa where the Hoover family homesteaded 154 years ago. It is very satisfying to be part of one of the oldest and largest family owned and operated registered Angus operations in the country. I don.t look at each day as .work., rather I feel like a kindergartner going to recess!

I enjoy the genetic improvements I am able to make with each generation, and the really neat ways we have to measure these improvements. The advancement in technology we have been able to utilize in the beef cattle industry is amazing.

I also enjoy the travel to Angus and industry events, sales, conferences, and leadership opportunities. The interaction with customers, industry leaders, and successful business people from around the world is very rewarding.

Finally, I enjoy promoting our multi-generational Angus operation and agriculture in general. My personal Facebook page as well as the Hoover Angus Farm Facebook page have pictures of our farm and cattle, as well as positive messages about beef production and agriculture. I am passionate about sharing agriculture.s story and the role agriculture plays in the lives of every American.

What advice would you give to current students: 

What advice would you give to current students pursuing a career in Agriculture and Life Sciences?

Whatever you do, do it with passion and give 110% effort. It is better to do a few things with excellence than do many things half-heartedly. Employers look for those who are self-motivated in their quest for excellence.

Secondly, if you want to pursue a career in agriculture, remember to be an advocate for agriculture. Make it a goal to share a positive agriculture story with someone every day!

Favorite ISU Class:
Embryo Transfer & Related Technologies
Agricultural Law