- Students & Alumni
- CALS Career Day
First, it is probably important to define public relations. According to PRSA, public relations is “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” More simply put, my job is to create a positive relationship between Pioneer and their customers through outreach events, media efforts and other creative forms of communication.
Every day in a public relations agency varies, which is part of the reason that I love my job. My primary role is to help manage and execute strategic public relations programs for DuPont Pioneer. On a day-to-day basis, that means coordinating events, drafting a wide range of written materials, and maintaining client and media contact. When I get to work each day, my email inbox dictates the direction for the day along with my continuous to-do list.
he thing that I like most about my job is the opportunity to bring my passion for agriculture together with my interest in communications to create a unique public relations campaign for the Pioneer account. I enjoy not only learning from everyone at Pioneer but also my agency colleagues. The agency lifestyle is very fast-paced and creative. There are plenty of learning opportunities and challenges to push you forward and further develop your skills.
I was not familiar with agencies when I graduated from Iowa State. I like to encourage students interested in communications to consider an agency as a first career out of college—you will learn a lot and make excellent connections! Plus, there are plenty of agencies with agricultural clients that would LOVE to tap into your agricultural expertise!
Favorite ISU class?
AgEds 451 Agricultural Law and CDEV 503 Community Development
Both courses were challenging but well worth the extra effort needed. They challenged me to think differently and broadened my perspective of the world around me. I will likely return to a rural farming community in Iowa someday so both topics were extremely relevant—whether it is the background in agricultural law to help with the family farming operation or the principles of community development to give back to the community I live in. I would highly recommend either class to any student at Iowa State.